Bank Innovation
- Client First Gulf Bank
- Date February 2015
- Industry Banking
- Location Dubai, UAE
FGB, a leading bank in the UAE, underwent a digital transformation in two of their flagship branches - Dubai Mall and Masdar City. These projects focused on digital adoption and innovation. I worked as the UX strategist planning the customer journey and overall digital experience to maximize customer convenience & satisfaction, increase self-service offerings and ROI.
Interactive Touch Tables
These are placed in waiting areas with the intention of decreasing perceived dwell time and enhancing customer experience.
Videowall
4x3 Videowall displaying high-impact marketing messages, social media feeds and FX rates.
Digital Signage
Displays current marketing campaigns.
Customer Feedback Application
Strategically placed on consoles at teller booths to collect data regarding service quality.
Videowall
4x3 Videowall displaying high-impact marketing messages, social media feeds and FX rates.
Interactive Touch Tables
These are placed in waiting areas with the intention of decreasing perceived dwell time and enhancing customer experience.
Digital Signage
Displays current marketing campaigns.
Customer Feedback Application
Strategically placed on consoles at teller booths to collect data regarding service quality.