Danielle Gover

Danielle Gover

Pixel Pusher


Dynamic UI/UX designer versed in researching, creating, strategizing and developing user-centric interfaces.


90% Complete
User Experience
85% Complete (success)
User Interface Design
Product Strategy
Product Strategy
95% Complete (danger)
Adobe Creative Suite
95% Complete (danger)
Sketch & Figma

Professional Experience

Principle UX Designer/ Appspace

Sep 2017 – Present

Product design lead for all products including the Appspace Console, Apps, and Cards Platform. Appspace products generate over $50 million in ARR and are used by 145 of the Fortune 500 companies. Our product secured private equity funding in 2019, successfully acquired a company, and migrated all customers to the Appspace platform in 2020. The following are some key design initiatives I've lead:

  • Created the Appspace UI system and components
  • Lead design and strategy for the HTML5 cards platform
  • Rebuilt and revamped existing Appspace modules including the Library, Channels, Publishing, Alerts, and Users
  • Created a new Reservations and Location Mapping service
  • Designed and built a PWA App (TV and mobile)
  • Hired and built the product teams
  • Work closely with executives to define product strategy and roadmap.

User Experince Designer/ Appspace

January 2016 - Present

User experience designer for product innovation working on projects including the Appspace Platform CMS, HTML5 Cards for Signage, Appspace Mobile App, Appspace 'Play' a Netflix style experience for enterprise, and the Appspace Chrome Extension. Performed tasks including:

  • Product Strategy
  • UX/UI Design
  • Usability Testing and Prototyping
  • Front-end Development (HTML, CSS, SCSS, JS)
  • Git, Bitbucket, Jira, and SCRUM
  • Research on UX/UI trends

Digital Consultant / Appspace

January 2014 - Present

Digital consultant covering South East Asia, the Middle East and Europe specializing in user experience for bank innovation and corporate comms for large enterprises. Conducted on-site digital consultancy workshops and authored strategy documents for the following clients:

  • Nestle- Dubai, UAE
  • Kelloggs- Dubai, UAE
  • SABB- Riyadh, Saudi Arabia
  • UBS- London, UK
  • AIB- Dublin, Ireland
  • First Gulf Bank- Dubai, UAE
  • Fitness First, Asia Pacific

Digital Designer / Lion & Lion Digital Agency

August 2013 - January 2014

Digital designer for a global marketing agency with a focus on measurable ROI's and online marketing campaigns. Performed tasks including:

  • Generating Digital Campaigns
  • Facebook Ads
  • Social Media Campaigns/Analytics
  • UX Design
  • SEO Optimization

Marketing Designer / Skycore LLC

August 2012 - July 2013

Marketing designer for a software startup which enables businesses to create and deploy SMS and MMS campaigns. Performed tasks including:

  • Testing and QA
  • Designing Business Decks
  • Designing Passbook Applications
  • Managing MMS, Email and Passbook Campaigns


Lasell College
September 2009 - April 2013
BA, Graphic Design
Google Analytics Academy
September 2013
Google Analytics Platform Principles
Code Academy
September 2016
JS and Angular courses

Awards / Certificates

Next Generation Initiative Scholarship
September 2009 - April 2013
Lasell College Torch Scholarship
September 2009 - April 2013